The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2020 Euromoney, a part of the Euromoney Institutional Investor PLC.
Opinion

Beef Bonds: Prime cuts

Buyers may salivate at the chance to invest in an Irish butcher’s meaty offering.

cows-calf-Angus-780.jpg



Do you require a selection of offal and bones with your order? That isn’t something that every bond buyer gets asked when allocating to a new issue, but it is what potential retail investors in Irish butcher James Whelan are offered as part of its juicy debt opportunity: Beef Bonds.

The equity markets may have gone crazy for meat substitutes, but the bond markets are keeping it old school.

On maturity, Whelan’s beef bondholders are entitled to a share in one of the firm’s Hereford, Angus or Wagyu cattle. And yes, that kind of share.

The butcher offers short-term bonds that mature within 14 weeks, medium-term bonds that mature within 18 weeks and long-term bonds that mature within 22 weeks.

They cost €100 for the Hereford and Angus cattle and €150 for the Wagyu/Kobe breed. Buyers can literally sit back and watch their investment grow.

Given the recent volatility in the vegan meat substitute market, this could be a better approach. Beyond Meat’s meteoric share price rise from $65 at the beginning of May to $234.90 on July 26 demonstrated the demand for meat substitutes, but the stock was back down at $77.35




You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree