Citi goes mobile
Citi has launched a mobile version of CitiFX Pro, its online platform aimed at retail and small institutional traders. Imaginatively named CitiFX Pro Mobile, the service will be accessible through portable digital devices and mobile phones.
Even though cost-cutting at the bank has apparently resulted in the banning of all non-essential colour printing, Citi has felt it worthwhile to splash the cash in its marketing of its new service. All new US accounts signed up between May 18 and June 18 will get a $300 voucher to use at an Apple store. Tasty.