The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

Eike Batista, EBX Investimentos: Kill them with envy

As the interview concludes, Euromoney asks Eike Batista: “Beyond wealth, what else do you want to achieve that you haven’t?” A broad grin appears. “I want people to be envious… Envious of what I am going to make Rio.”

Batista tries to maintain his X factor

Cash is God but creativity is vital


He laughs and points out of his EBX Rio office window to the Gloria marina. In the marina sits his luxury tourist boat, the Pink Fleet. Behind the marina is the Hotel Gloria. In the 1950s the 630-room hotel was host to prominent politicians, artists and scientists, but now it is in much need of renovation.

"I’ve just bought the Gloria hotel and in July 2011, when it reopens, it will be the best hotel ever. Not in the glitzy, over the top way, but in a European chic way. I have already opened a Chinese restaurant in Rio that is simply excellent.

"More than anything I want the people of São Paulo to no longer be able to brag and claim that São Paulo is better. I want to build things in Rio that will kill the people in São Paulo with envy!"

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree