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The curious case of Cürex

I get sent some right old tosh. Here’s a great example. “StreamBase is excited to announce that another influential firm in the FX market – Cürex Group – has selected StreamBase’s complex event processing platform as the foundation for its ultra low-latency market data and transactional infrastructure.”

I’m fully prepared to admit I don’t know everything, but is Cürex (a US company) – which sounds like a cross between a hand cream and Swiss-German derivatives exchange Eurex – really influential?

I got in touch with StreamBase and quizzed them: “Influential firm? Not really, is it? I’ve never heard of it. I know Mike Williams [its president] well though, so I will assume that even with the superfluous umlaut and the name that sounds a bit too much like Eurex (but just about different enough to avoid for being done for passing off), it’s not what we call in London ‘dodgy’.”

Apparently, according to StreamBase: “Cürex Group has established itself as an institutional FX market leader providing innovative technologies that offer new sources of liquidity to the global FX marketplace.”

So it looks like I’m wrong.

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