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Euromoney 40th anniversary special: Focus on Primus Financial Holdings

With the launch of Primus Financial, former Salomon and Citigroup veterans Bob Morse, Huan Guocang and Wing-Fai Ng are hoping to build a "multi-billion global financial services firm based in Asia". They plan to use their $1 billion of start-up capital – all from a single wealthy family in Asia – to move into banking, insurance and asset management, with a focus on providing services to corporations and rich individuals. They have pedigree in the region: Morse was for 25 years a chief executive of Citi Asia, Ng was a managing director at Taiwan’s Fubon Financial responsible for the group’s overall strategy and acquisitions, and Huan was head of investment banking Asia-Pacific at HSBC from 2001 to 2005 before founding the private equity fund that was the precursor of his present venture.

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