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Primary debt poll: Full methodology

Separating the wheat from the chaff in debt services

Survival of the fittest

Primary debt poll: Overall

Primary debt poll: Best service provision

Primary debt poll: Best by currency

Primary debt poll: Best by product


Funding officials at the largest 300 borrowers on the global debt capital markets were asked to rate their top three preferred banks in one of three categories: services to clients, major currency sectors, and by product type.

By limiting the polling to this group, Euromoney has sought to gather the opinions of issuers that, through their volume of issuance, are covered by a large group of banks. They issue frequently, and are best placed to judge the relevant merits of different lead managers.

Scores were weighted as follows: Four points were awarded for the first choice in each category, three points for the second place and two points for third place.

When all votes had been submitted, respondents were divided into quartiles based on their amount of issuance over the past two years. The scores of the largest issuers by volume were multiplied by four; the next quartile by three, the next by two, and the quartile with the least volume was counted as voted. Through this method, more weight was given to borrowers that issue most frequently.

Polling was carried out from Tuesday March 4 to Monday April 28 2008.

Euromoney received 74 responses to the poll from issuers. This represents 12.7% ($0.8 trillion) of the issuance by volume of the top 300 issuers list.

In 2007 Euromoney received 77 responses to the poll equal to 30.8% ($4.2 trillion) of the issuance of the top 250 issuers list.

For all voters:

Voter number breakdown by institution type
Banks 48.6%
Non-financial corporations 27.0%
State agencies 13.5%
Other financial agencies 8.1%
Insurance companies 1.4%
Multilateral agencies 1.4%
Voters number breakdown by region
Western Europe 68.9%
North America 28.4%
Asia 2.7%

For all voters:

2008
Average $ deal value (m) Average number of issues
21,537 82
2007
Average $ deal value (m) Average number of issues
61,420 272

If you have any queries, please email anewby@euromoney.com

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