ECM round up: DrKW catches the blog bug
DrKW has embraced blogging in a big way. The fondness for internet opinion boards has spread from the bank’s IT staff to the rest of the bank, which now has about 300 internal web logs, used for sharing work ideas.
The bank has even begun blogging for clients. Rod Hall, DrKW’s telecoms analyst, has become the first investment bank analyst to keep a blog of his sector for investors. Hall uses the blog to comment on companies he covers and on news that affects the sector. However, for compliance reasons he is not able to use the blog to give strategic advice.
Rod’s Blog, as it is called, is a testing ground for the concept as another research medium. If blogging proves as popular with clients as with staff, his blog could be the first of many.