Mobile firm PTC to change brand into T-Mobile probably in Q2/2007.
Mobile firm PTC to change brand into T-Mobile probably in Q2/2007. Polska Telefonia Cyfrowa ( PTC ) will replace its main brand Era with Deutsche Telekom’s T-Mobile most likely already in Q2/2007, PTC ’s CEO Klaus Hartmann said during the weekend meeting with journalists. Hartmann said that licence fees for this brand would be much lower than 1.5% of annual revenue paid by PTK Centertel for France Telecom’s Orange brand name. This year, PTC is to earmark 15% of its revenue for investments in, among others, UMTS technology and sales network expansion, he added. Deutsche Telekom, which now holds 97% in PTC , also expects the firm to start paying dividend as of this year’s profit, Hartmann added. The CEO announced that he had been presented with a goal to post 2007 revenue of EUR 1.7bn and EBITDA of EUR 500mn. Until the end of 2006, PTC is likely to hover around 12mn customers, he concluded. ISB, tom