Banco del Pichincha Banco del Pichincha has established itself as the biggest bank in Ecuador, with assets of $2.4 billion.
It is not very profitable ? its return on equity is 10.5% and its return on assets 0.85% ? but it remains the bank to beat. It has one established competitor, Produbanco; there are also two smaller, faster-growing banks that might be rivals somewhere down the line, especially in the consumer sector: Banco Bolivariano and Banco Internacional.