Best equity new issues platform: UBS
Highly commended: Morgan Stanley
UBS has gained the edge over Morgan Stanley this year by adapting its offering to meet challenges posed by recent market conditions. For example, the technology helped it deal with the travel restrictions that many bankers faced during the Sars epidemic. UBS handled the IPO for Singaporean postal monopoly SingPost, over April and May during the outbreak. To help with the analyst presentations and company roadshows, it rolled out PlaceWare, a web-based program that enables users to share any screen with nominated parties.
UBS has also adapted its technology to be used more effectively internally for accelerated bookbuild transactions. Information on the state of the book is sent directly to bankers along with background information on the investors placing orders, such as how they behaved in previous transactions and how much they were allocated, which helps speed up allocation. The system also has a new multiple order function that enables sales and trading staff to place, edit, and amend multiple orders across many deals simultaneously.
Bankers can use the site to create customized web pages for their clients and the site is available in both English and Japanese.