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Stars of the new Russian consumer economy

The most dynamic of Russia’s companies are relatively small compared with the energy and utility behemoths. Typically manufacturing consumer goods with a rapid payback from investment, they have been able, so far, to grow using their own resources.

       
WBD's J7 took advantage of demand for
everything foreign-looking

Russia's economy is growing at last on the back of strong international commodity prices. But growth won't be sustained for long unless it is supported by a foundation of real companies producing real goods. Devaluation brought a breath of fresh air to an entire tier of companies suffocating under the weight of an overpriced rouble. Now they are capitalizing on the benign climate to invest, grow, diversify and build up brand images.

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