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Elizabeth Horn Ozden: angels and amazons

Elizabeth Horn Ozden talks about technology trends and the Turkish retail market.

"I got the money to start my company from angels," says Elizabeth Horn Ozden with an ethereal smile and, for an instant, I imagine that I am about to be made privy to a miracle.

Horn Ozden

I imagine plump, bare-breasted venture-capitalist angels delivering sacks of used dollar bills in the small hours to finance TaluHorn Limited, of which my interlocutor is a shareholder and director. A Turkish crescent hangs over the Bosphorus above the silhouette of slim minarets. Wrong. In Turkey, as in the US, angels are high-net-worth individuals willing to invest in internet start-ups in the hope that they will be wildly successful.

"They believe in you when no-one should," explains Ozden. "They believe in your dream. They give you money." The first money thus given is seed capital of which Ozden and her Turkish partners received $1.2 million from American, European and Turkish angels.

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