The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

Babur Ozden: facing up to the Darwinian test

Babur Ozden discusses prospects for the Turkish Internet sector.

Babur Ozden

Babur Ozden is probably the best-known name in the Turkish internet sector. In the past six years the 40-year-old University of Texas graduate has created two of the country's top three internet service providers (ISPs), which together account for nearly half of total subscriptions.

Between 1994 and 1999, Ozden was chief executive officer of Superonline - owned by a clutch of companies in the Karamehmet family - which he created from scratch to become the market leader. In September last year, he went over to the Dogus group with Superonline's management team to establish Ixir, which is now in third place after Superonline and e-kolay.

Ozden is proud of Ixir's success, which owes a lot to an amusing, unusual and costly advertising campaign that featured two street vendors, one selling chestnuts and the other kokorec (intestines roasted on a skewer and sold in slices), who get hooked on the internet.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree