Headline: ING: integration begins at home Source: Euromoney Date: September 2001
But the bank’s approach to the provision of financial services has placed it among the pioneers. By distributing a full range of integrated products and services through its regional branch network to a base of clients that stretches well beyond top-tier corporates and multinationals, ING is growing both its brand and its business. “We are an integrated financial services company and that’s the way we’ve chosen to approach the [regional] market,” says Jan Nijssen, the Amsterdam-based group’s chairman for the central European region. “We recognized in the late 1980s and early 1990s the potential of these markets as they opened up. And we’ve been very successful in building strong retail and strong corporate businesses.” |