The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

An even brighter future

There can be few industries that have changed as much this decade as banking. And there will be few that will change as much over the next decade.

Euromoney covers commercial banking, in one form of another, most months. But the fundamental shift the world's banking industry is undergoing is so important (and often so imperceptible) that only a full examination of its ramifications can do the subject justice. That is why this entire issue is devoted to the subject of banking. What are banks for? Is lending dead? Where will the trend, through jumbo mergers, to ever-larger banks end? Will technology change the very nature of banks? Should banks be in the securities business? These are some of the questions this issue tackles.

The 1990s have been a period of astonishing (and almost unpredicted) success for banks. Think back to the start of the decade. Banks in Europe and the US had only recently emerged from the dark period of the Latin American debt crisis. They were still experiencing the fallout from the real-estate bubble of the late 1980s. Several top US banks, it was said, were technically insolvent. Citibank's share price fell to below $5 (recently it rose to as high as $140) Few banks were very profitable: 15% was considered an exceptional return on equity.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree