The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.


All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.
Banking

Espresso banking at Wells Fargo

Ever felt that your local bank branch was a little dull? Are you spending time in the bank when you have other chores to do? Do banks make you feel hungry?

Don't worry - US regional bank Wells Fargo is here to help. Four branches in California have been converted to incorporate a Starbucks coffee outlet, a Briazz sandwich shop and a dry cleaner. The bank claims that "the centres reflect a new design sensibility that is unparalleled in the banking or retail industries", though it has certainly been tried in other sectors.

The idea seems to be working. The branches with the built in mini-mall have attracted more business, and the customer response has been positive. According to one bank spokesman, people actually enjoy coming to the bank. "They can get all their chores done in one place. We have kids coming to the bank with their parents to do their homework."

From the outside the four branches look fairly ordinary. But inside, vibrant colours, comfy chairs and a fireplace have replaced the usual sterile bank interior. "In fact, it looks more like the set from Friends [US sitcom about beautiful 20-somethings who drink coffee all day] than a bank," he adds.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree