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Banking

Natural look in the virtual dealing room

Coming to a screen near you soon, the all-singing, all-dancing dealing room. Gone are the days when dealers shied away from the prying gaze of television cameras.

Now you're more likely to find them in the make-up room, preparing for the next on-air encounter.

One major Swiss bank has cottoned on to the fact that its employees actually enjoy participating in the media circus and is now applying modern technology to its interview room.

"The idea is to have pictures from the dealing floor piped in behind the interviewee," says our source. "That way, you get all the excitement of being on the dealing floor, but none of the noise and disruption."

Another bank, HSBC, which has the largest dealing room in London, is already an old hand with the media.

"We've had three camera crews on the floor at once," says Mike Goddard of HSBC's public relations department, "but our dealers are used to it now. In the old days, we were finding that there was a lot of acting going on for the cameras. The dealers' voices would get louder and they would start yelling into two phones at once and doing wild hand gestures."

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