In late July, he announced a crusade against payday lenders such as Wonga that charge exorbitant interest rates to credit-starved borrowers. His plan? To allow mutual credit unions to set up shop in thousands of churches across the UK.
This prompted a classic headline from The Sun newspaper: The lend is nigh.
It was of mild embarrassment to the archbishop when, that very day, it was revealed that the Church of Englands own pension fund had invested in one of the principal financial backers of Wonga.