China Retail Gold Survey 2012: Methodology
The Euromoney China gold investors survey was open from June 4 to July 20. All responses were collected online from investors in gold and gold-backed products from the People’s Republic of China. Euromoney received 624 responses, which were weighted to reflect the size and per capita GDP of each province:
|Rest of China||11.31%|
Respondents were asked to name banks whose gold investment services they used, which were given the weightings:
|Physical gold investing||30%|
|Gold-backed/linked paper products||20%|
|Gold-backed/linked structured products||20%|
|Shanghai Exchange deferred spot contract||30%|
Respondents were asked to rate their providers on a scale of one (poor) to seven (excellent) for a number of criteria relating to client service, product range and investment strategy and advice
The score is calculated as the arithmetic mean of all the voted ratings (from 1 -7 where 1= very poor 7 = excellent) given to a bank for that category, with any responses that vote 1 in every voted category or which vote 7 in every voted category excluded.
Scores were calculated by arithmetic mean of scores achieved by all nominated banks, with banks requiring a minimum coverage ratio of 5% of the response base to be included in the results.
Any questions should be directed to Sui Chung: firstname.lastname@example.org