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| Best Global structured products house: Société Générale |
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| Also nominated: BNP Paribas, BAML and Morgan Stanley |
This year Euromoney has merged its equity derivatives and credit derivatives awards into an award for structured products. This move reflects the changes in the industry as the walls between the structuring teams in different asset classes come down, as well as those between the distribution teams working with the three main client segments: retail, corporate and institutional.
The winner of this award has not only broken down its own internal silos better than most but also maintains its leading position in what remains the core of the product, equity derivatives.
Société Générale has maintained its leading position in the world of structured products despite keen competition, from its fellow European banks as well as the increasingly active US firms.
According to independent analysis by Oliver Wyman and JPMorgan Cazenove Global Equity Research, SG remains the dominant global player in the structured products business, earning an estimated €3.9 billion in 2010 alone. It has married its leading structured equity products with rapidly growing structured credit and fixed-income products.