FX comment: Saxo FX on social media
Personally, I cringe at the thought of following a bank on Facebook – and I certainly wouldn’t want it in my ‘View friends’ window. But maybe I’m too sensitive and this is a clever plan by Saxo to secure clients when they are young.
I might refer my niece. For a commission (oh yes, I’m a heartless journalist alright).
According to a press release this week: “The Saxo Forex Facebook fan page has seen a rapid growth in number of ‘fans’, Facebook’s term for users who show interest in the company and automatically receive all updates of the page.
“Since its launch in February the page has attracted over 5,500 fans, a large percentage of whom read new posts and follow discussions on a daily basis.”
I wonder how much of that large percentage has an email address ending in @saxo.com?