Do you require a selection of offal and bones with your order? That isn’t something that every bond buyer gets asked when allocating to a new issue, but it is what potential retail investors in Irish butcher James Whelan are offered as part of its juicy debt opportunity: Beef Bonds.
The equity markets may have gone crazy for meat substitutes, but the bond markets are keeping it old school.
On maturity, Whelan’s beef bondholders are entitled to a share in one of the firm’s Hereford, Angus or Wagyu cattle.
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