There are now so many digital lenders being launched that it can be hard to differentiate one from the next. Most offer better interest rates than traditional banks, low foreign exchange fees and cashback protected by regulators and conveniently accessed through one mobile application.
But the point is now being reached where, for digital banks to stand out from the crowd, the benefits of banking digitally are becoming blurred by gimmicks and ploys to get users to sign up.
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