Malaysia has spent millions on its latest tourism campaign: “Malaysia, truly Asia”. Advertisements depict blue skies, crystal-clear waters and smiling Malaysians greeting deliriously happy tourists. The skies over the capital city of Kuala Lumpur in August, however, offered a rather different picture. In fact there was not much to see at all, so thick was the smog, purportedly the result of forest fires on the neighbouring Indonesian island of Sumatra. It’s more “truly hazier” than “truly Asia”.
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