ING: integration begins at home

ING is in some ways similar and in others quite different to most of the other western banks targeting markets in central and eastern Europe. An early entrant, the Dutch bank focused like rivals on building a presence among the region’s most active consumers of financial services – the emerging local corporates that needed cash, know-how and international connections to help transform their businesses.

But the bank’s approach to the provision of financial services has placed it among the pioneers.