Western Europe is the key battle ground in the quest for supremacy in the global FX markets, asserts Jeff Feig, Citi’s global head of G10 FX.
It’s the biggest market, making up 43% of total volume in this year’s FX survey, and it’s arguably the most competitive. Furthermore, liquidity is also at its most plentiful during the European time zone. These two factors feed off each other. In 2011, Citi launched an all-out assault to drive up its volumes in the region, which resulted in a sizeable increase in its market share.
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