Copying and distributing are prohibited without the permission of the publisher. If you wish to distribute this content please contact Christopher Hunt (email@example.com) for a quote.
Subscribe today: Order Euromoney by contacting us on +44 (0)20 7779 8999 (UK) or +1 212 224 3570.
Awards for Excellence 2016: Capital markets – Product-agnostic? It’s not always the answer
The key to getting a clients’ attention, and their business, is being good on all aspects of a particular product, rather than vainly attempting to achieve excellence in all products.
To receive similar stories, sign up for Capital markets emails.