Copying and distributing are prohibited without the permission of the publisher. If you wish to distribute this content please contact Christopher Hunt (firstname.lastname@example.org) for a quote.
Subscribe today: Order Euromoney by contacting us on +44 (0)20 7779 8999 (UK) or +1 212 224 3570.
Farouk Shami is a small man with a big personality and a not inconsiderable mouth. He likes to recall that he left Palestine for America in his youth with about $70 in his pocket; in the intervening 50 years he has invented the world’s first ammonia-free hair colour, made his fortune with a Houston-based hair and skin care company, run for governor of Texas as a Democrat (he wrecked his campaign, he says, by saying that white people don’t want to work in factories) and formed a highly unlikely friendship with Donald Trump.