Copying and distributing are prohibited without the permission of the publisher. If you wish to distribute this content please contact Christopher Hunt (firstname.lastname@example.org) for a quote.
Subscribe today: Order Euromoney by contacting us on +44 (0)20 7779 8999 (UK) or +1 212 224 3570.
Verizon’s $49 billion bond deal rewrote the corporate finance record books. Banks say it opens up new possibilities in corporate finance. Investors who bought the bonds will hope so – they can’t believe they got them so cheap. Is Verizon’s real legacy a new type of bond deal: one where price doesn’t matter? And what does that mean for the role of bookrunners?