CESAR PURISIMA IS in full flow. The Philippines’ finance secretary is sitting in a cavernous Hanoi conference centre at the Asian Development Bank annual meeting and is talking up his country’s prospects in the light of a unified southeast Asia. "We are really bullish looking to the future of an integrated Asean," he says, as images of idyllic Boracay beaches and the rolling chocolate hills of Bohol drift past on a TV monitor behind him, a pitch to attract more intra-Asian tourism to the Philippines. "Asean is an economy of 600 million people, a very favourable demographic, and the Philippines is very well positioned to actively participate in that."
Purisima is doing something that more and more people in this region tend to do: to speak of the Association of Southeast Asian Nations as a single economic bloc. It’s a compelling case. A combined Asean economy, UBS...
