Credit Suisse reaches the summit of private banking
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Credit Suisse reaches the summit of private banking

The recent announcement of net new inflows of Sfr44.2 billion, on top of group net income of Sfr6.7 billion for 2009, shows that a strategy of integration is paying rich dividends for Credit Suisse, sending wealth management business storming past arch rivals UBS to take the top spot in Euromoney's private banking rankings. Can the bank retain its momentum?



A strategy of integration is paying rich dividends for Credit Suisse, sending the Swiss private bank storming past local rival UBS to take the top spot in the global rankings. Now it needs to maintain that momentum. 


THE WINDOW DISPLAYS at Credit Suisse Private Bank’s headquarters on Paradeplatz, Zurich, would not seem out of place at Saks Fifth Avenue or Fortnum & Mason. Every window sparkles with fairy lights, framing sledges, hats, boots, books, ski poles, trees, snow.




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