December 2009

Mexico: Bancomer does well in a crisis

by Chloe Hayward

HSBC loses ground; Banamex perplexes rivals


The financial crisis is shaking up Mexico’s banking sector, with the country’s biggest financial institutions experiencing mixed fortunes this year.

Arguably, the biggest winner has been BBVA Bancomer, which can now claim the top spot in Mexico. With a leading market share in most key areas, from deposits and loans to credit cards and mortgages, Bancomer has taken full advantage of opportunities.

"We feel that the image of Bancomer is more solid now than it was at the beginning of the crisis. We kept credit open for all sectors throughout the crisis"

Eduardo Avila, Bancomer

"We feel that the image of Bancomer is more solid now than it was at the beginning of the crisis," says Eduardo Avila, chief financial officer at the firm. "We kept credit open for all sectors throughout the crisis – the big corporates, retail guys and government people recognized this."

He...


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