October 2008
Cash management – Citi: the $6.5 billion start-up
When a bank is huge in a particular market, the cost can sometimes be a lack of agility. Success can breed complacency, and a market-leading position might lead to a certain absence of ingenuity and a danger of getting set in one’s ways. Citi, this year’s – and last year’s – overall Euromoney Cash management poll winner, runs no risk of hubris despite its vast scale and huge commercial success.
Cash management poll 2008: ResultsCash management: Cash captains see their ship come inThird-party provision finally takes offEmerging markets: challenges remainFinancial institutions: uncertainty breeds competitionBy maintaining an entrepreneurial culture – and seeing itself as a consolidator of an extremely fragmented industry rather than a goliath – Citi stays on its toes and this year has topped scores of categories in the Euromoney poll. Even its nearest rivals are happy to concede their admiration for what the bank can offer – and how it sells it....
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