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September 2008

Banking: Power shift puts Brazil in the driving seat

by Chloe Hayward


The tables are starting to turn in the Brazilian banking market – for the first time foreign-owned banks have become acquisition targets for locals Itaú and Bradesco, valued at more than $60 billion each, which now dwarf the purchasing power of several of the international banks in the aftermath of the sub-prime crisis.

Fuelling this shift in banking power is the rumoured sale of Citi’s Brazilian retail franchise for about $20 billion. Despite the US bank’s excellent positioning in the market with the coming credit boom, Citi needs capital after vast sub-prime write-downs – in the...


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