Primary debt poll: Best by product

Separating the wheat from the chaff in debt services
Survival of the fittest

Primary debt awards

Overall
Best service provision
Best by currency
Best by product

Methodology (for a full methodology, click here)
Funding officials at the largest 300 borrowers on the global debt capital markets were asked to rate their top three preferred banks in one of three categories: services to clients, major currency sectors, and by product type.
By limiting the polling to this group, Euromoney has sought to gather the opinions of issuers that, through their volume of issuance, are covered by a large group of banks. They issue frequently, and are best placed to judge the relevant merits of different lead managers.
Scores were weighted as follows: Four points were awarded for the first choice in each category, three points for the second place and two points for third place.
When all votes had been submitted, respondents were divided into quartiles based on their amount of issuance over the past two years. The scores of the largest issuers by volume were multiplied by four; the next quartile by three, the next by two, and the quartile with the least volume was counted as voted. Through this method, more weight was given to borrowers that issue most frequently.
Polling was carried out from Tuesday March 4 to Monday April 28 2008. Euromoney received 74 responses to the poll from issuers.
This represents 12.7% ($0.8 trillion) of the issuance by volume of the top 300 issuers list.
If you have any queries, please email anewby@euromoney.com

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