AMID CHATS that conjure up images of a fishing trip rather than a buoyant market – we "hook the clients", we "fish in the whole Brazilian pond", we are "upstream of the liquidity vents" – there is apparently just one simple rule for successful private banking in Brazil: "Private banking is a relationship game – those that keep their client relationship strong will come out on top," says Marco Navarro, head of investment advisory and estate planning at Unibanco.
But in Brazil it is not sufficient merely to follow this one rule. As the private banking market grows at more than 30% a year, success is more about "hooking the new clients" (in the words of one banker) than about holding on to the old ones. "Once you have a doctor it takes something very major to make you move – it is the same for private banking," says Leopoldo...
