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February 2008

Banking: European banks go direct to São Paulo

New York no longer holds the key to success in Latin America for some European banks.




"Unlike many of our US peers, our earnings are not just focused in the US"
Todd Steinberg, BNP Paribas

As 2008 unfolds there is a growing interest in placing leading Latin American bankers in the region rather than in New York. "Unlike many of our US peers, our earnings are not just focused in the US. I think this makes us more willing and able to devolve power from New York and empower Latin American heads into the region," says Todd Steinberg, head of equities and derivatives for the Americas at BNP Paribas. The head of fixed-income sales and trading for Latin America at BNP Paribas is already based in São Paulo.


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