NOT BAND AID, BUT BOND AID
As rock stars wept at the globally-televised Live Aid concert, organized by Bob Geldof last July, Mona Siddique had an idea. "I was doing the ironing,' said the 25-year-old salesperson from Daiwa Europe. "I thought, the City of London has such a bad reputation with the general public--so after Band Aid, why not Bond Aid?'
Bond Aid--a mock bond issue syndicated among the international banking community to raise funds for the African famine--is finally a reality. But it didn't happen the way Siddique intended.
Siddique started off in the most obvious way: she wrote to Geldof. There was no reply. Weeks later, she was talking over her...