A tale of one Citi?

by Alex Chambers

The final outcome of a much-rumoured rebranding exercise was not much of a surprise.

As soon as the Citigroup moniker was introduced for the entities that were Schroders Salomon Smith Barney Nikko Citibank (to name just a few), the investment bankers were worried that one day they would lose traditional names to which they were...

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The truth about Asian investment banking

The money network:

A tale of one Citi?

The final outcome of a much-rumoured rebranding exercise was not much of a surprise.

You must be a trialist or subscriber to view this content

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A tale of one Citi?

The final outcome of a much-rumoured rebranding exercise was not much of a surprise.

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