Three-word slogans: just one of the many areas in which South African banks are battling for dominance. Barclays’ Absa (“Today, tomorrow, together”), Nedbank, (“Making things happen”), Standard Bank (“Inspired. Motivated. Involved.”) and FirstRand (spoilsports that have not devised a slogan) constitute the big four of South African banking and they are all battling aggressively for market share as demand for credit increases with the improving economy.
“The banking environment in South Africa is definitely becoming more competitive,” says Andre Traverso, an analyst...
