AA-rated Dutch banking group ABN Amro is poised to officially roll out a new trading platform aimed specifically at attracting business from what is becoming the increasingly important retail sector. The platform, marketindex, was soft launched in Germany on June 6. According to Robert Lempka, global head of marketindex, the site will be fully launched in mid-July with a widespread marketing campaign.
The site is basically up and running now. Its trading in a real environment, but the soft launch has given us a chance to bed things in properly before starting a full marketing campaign in July. Even without any fanfare, we have seen really good interest, says Lempka.
ABN Amro says it plans to leverage on its global retail presence to capture business and attract new participants in FX, equity, fixed income...