When a mega deal gets announced the impact is felt far beyond the two companies involved. For CEOs in the same industry its like a large, threatening clap of thunder. The deal engenders fear. Theyd love to crawl under the covers and ignore it but they cant. Business plans are cast aside with the cosy certainties that informed them. Its time to go back to the drawing board.
For the asset management industry Merrill Lynchs swap of its fund business for a 49.8% stake in an enlarged BlackRock is a $9.8 billion-sized thunderbolt. Its the biggest deal ever by both dollar value and the size of acquired assets ($544 billion), surpassing Merrills own $5.3 billion purchase of Mercury Asset Management in 1997.
Merrill faced some specific problems. For much of its history, Merrill...