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THE NUMBER OF products on offer at Peru’s top bank, Banco de Crédito del Perú, is overwhelming, as are the queues of people eager to buy them. Bustling retail branches sell internet banking and small business loans, financing for auto purchase and university education, credit cards and mortgages, and life and health insurance.
With BCP’s customer base growing steadily, it is the kind of business that helped Peru’s 12-bank system double its profits in 2005 to $430 million, a small market but one that underscores Latin America’s huge potential. Unsurprisingly then, European and north American banks want more of the action. “This is a fast-developing market and what keeps us ahead is our client focus,” says Aida Klessman, BCP’s head of investor relations. “But you can never be certain we won’t be taken over by a foreign challenger.” ...
