Speak to any of the CROs working at EFG International and they are almost evangelical about the benefits of working for the Swiss-based firm.
The main reason is simple: an experienced private banker aged 35 to 40 sees a clear long-term route to substantial personal wealth by doing right for his clients, retaining and growing assets under management.
The upshot for other private banks is that EFG is a competitor they have to take seriously.
Why dont you work at Goldman Sachs? Euromoney asks one CRO. Because, over the long run, I can probably earn more here, comes the surprising reply.
At EFG, the bankers know they are the centre of the whole show.
Perhaps even more...