EuromoneyFXNews.com

EuromoneyFXNews.com

Sign up to receive free alerts from our foreign exchange news service

Euromoney’s 2012 FX survey results

Euromoney’s 2012 FX survey results

Access the results now

February 1998

More than just champagne and peacocks


To many of the small family-owned firms of Switzerland's Lac Léman, private banking is still all about providing a discreet service to those old-money Europeans who still have time to contemplate their investments amid champagne corks and peacocks. But the leisurely approach of these private bankers is under threat from aggressive global institutions who see private banking as nothing less than a personalized form of investment banking. Jules Stewart reports.


"Many of our clients have Bloomberg screens on their desks and they know what's happening in the market in Hong Kong, Korea or Japan just as quickly as we do." The remark comes not from the head of a bank's foreign-currency trading operation or Eurobond sales team, but from Michael Tomalin, managing director of Barclays Private Banking.

It's a fair reflection on the rapid development of an industry that until recently looked upon providing a walker for a client's poodle as one of its most valued services. With almost $20 trillion in private wealth sloshing around the world, everyone is getting in on the act and established private bankers can no longer afford to rely solely on the Austrian millionaire art collector seeking to set up a discreet trust to shelter his family fortune from the ravages of inflation and currency volatility. He himself might be demanding discretionary advice on...


You must be a trialist or subscriber to view this content

Please Subscribe or take a Free Trial below.
Already a subscriber? Log in here.





Download the Free Euromoney iPad app today