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Skip Navigation LinksHome :: Back Issues :: Brazil’s one-stop shop

July 2000

Brazil’s one-stop shop





Marcelo Barboza is chief operating officer of InvestShop.com, Brazil's biggest financial services site with 165,000 registered users and 2 million page views a month.
It's a genuine one-stop site: visitors can invest (a minimum of R$100 [US$55] in investment funds, no limit in equities - buy just one share if you want), track their portfolios, take part in the three chat sessions offered each day, read up on the latest Financial news and analysis, and try their hand at investing without risking any money by playing Investgame.
"Our objective is to be the only place people need to go to manage their financial activities," Barboza says.
Barboza won't say anything about revenues, but by other measures InvestShop is ahead of the competition. It has won a string of awards and consumer awareness research put it way ahead of its closest competitors.
The site was started by executives at Bozano Simonsen, the Rio de Janeiro investment bank sold to BSCH of Spain in January. The Bozano group decided to keep InvestShop for themselves - "They knew one day it would be worth a lot more money," Barboza says - and spun it off into a separate company. Barboza joined in May last year aged 35. He says InvestShop's independence gives it its edge.
"We have about 1,000 different investment products offered by 27 different institutions [including ABN Amro, Lloyds and Bank of America]," he says. "Other sites run by banks and institutions will always sell their own products first." That leaves independent sites as the only real competition, he says. Other Brazilian sites have a lot of catching up to do, leaving Patagon.com as its only direct competitor. Even against Patagon, Barboza claims InvestShop is out in front: "We had products like investment funds a good year before they did," he says.
What he will not say is how much business is carried out on the site. The average portfolio is about R$5,000 (US$2,775), but so far only "a small percentage" of the 165,000 registered users have become punters.
InvestShop still makes most of its money from advertising, brokerage fees and commission from investment funds. InvestShop has deals with UOL, the Brazilian ISP, and with Terra Networks, the number two service provider owned by Telefónica of Spain.






Essentially bonuses were measured against gross revenue after personnel costs, with no formal account taken of the quality or sustainability of those earnings.

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