The aim of Bondbook is nothing less than to create a
central marketplace for bond trading and, ultimately, new issues.
According to Steven Sadoff, chief technical officer at Bondbook,
this means that the new trading platform is more of a fixed-income
initiative than a technological one. "Yes, we're using technology
but it's really about changing the way the fixed-income world works
today," he says.
While some equities trading platforms have failed because the were
too clever for traders, the Bondbook site is designed with ease of
use in mind. It covers investment-grade and high-yield corporate
bonds and is fully searchable by credit rating, coupon, maturity
and sector. It is also possible to perform a search that will bring
up all currently active markets.
Once a user decides on an issue to go for, double-clicking on its
name will bring up the order book. The user may then offer...
