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Call centres in India are set
to keep growing |
On a trip to Baroda, a dusty, remote town in western India,
a senior executive from a multinational in Mumbai was astonished to
find a small IT company that processes parking tickets for the New
York Police Department. IT enabled services or remote contact
services, such as call centres, medical transcription companies and
back-office data processing companies, are mushrooming in the
unlikeliest nooks of India.
"This is a $390 billion market that India can tap into," says
Amitabh Kumar, director of operations at Videsh Sanchar Nigam Ltd,
the state-owned telecoms provider. VSNL's move to cut rates and
increase India's bandwidth over the past year will help this
industry, one constrained only by the availability...
