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The truth about Asian investment banking

June 2001

The race is on for Europe’s nouveaux riches


Europe’s newly emerging mass affluent are the latest target – and the latest obsession – for financial services operators. However many players have yet to unveil either a clear strategy or the right products. Indeed some big names have already decided to cut their considerable losses and leave the market behind, convinced they won’t be able to make it pay. But whoever comes up with the winning formula is likely to enjoy a bonanza. Julian Marshall examines the marketplace


Until recently the world of private banking and wealth management in Europe was fairly cosy, both for bankers and their clients. The super-rich handed over some of their spare cash to the banks.
These invested it on their behalf and with the utmost discretion. In fact secrecy, rather than performance, was the order of the day.
But things are changing, not least because upstarts, large numbers of them, are garnering wealth and starting to demand attention, and performance, from their financial advisers.
       

View graph.

Above all, the rise of a generation of newly affluent investors, spurred on by the growing equity culture in Europe, has forced banks to take a long hard look at the market and try to come up with the right products and delivery channels to meet demand.

There are different definitions of a mass affluent individual, but the most widely-quoted figure is anyone with $100,000 of...


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