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No. 6: If you don’t give it to me you’ll only lend it to someone else and look where that got us

No. 6: If you don’t give it to me you’ll only lend it to someone else and look where that got us

10 reasons to tell your boss you deserve a bonus

Abigail Hofman:

Abigail Hofman:

I wonder if ______ is an extremely optimistic person or in a cocoon of senior management denial

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November 2001

Potter’s pester power





       
Harry Potter: marketing wizard
Parents' jobs have long been a source of playground rivalries but if your mum or dad worked for a private-equity firm it was never much to boast about. Until now.
The offspring of Morgan Stanley's private-equity clients, are inspiring envy among their classmates after jumping to the front of the queue to see the new Harry Potter film.
Thousands of children can't wait for the release of Harry Potter and the Philosopher's Stone. But with cinemas booked up weeks in advance, they'll have to be patient. Or will they?
Morgan Stanley has scheduled private advance screenings of Harry Potter for some of its key private-equity customers in the UK. "They encouraged us to bring the whole family," says a managing director at a global firm in London. "It's made me very popular with the kids."
Family events seem to be all the rage. Citigroup recently organized a family fun day for institutional investors in its fixed-income business at a stately home near London. Guests were treated to a barbecue, while their children enjoyed face painting and other amusements including a bouncy castle. "It was all good clean fun," says a bank insider.
Why the rise in child-friendly events? Is this is a money-saving ploy? After all, surely it's cheaper to entertain clients with sausages and soft drinks than five-course lunches and champagne?
No, in a downturn, banks are keen to cement relationships with clients and the way to do this is to involve the family. "Even before September 11, companies were using hospitality to create a sense of belonging," says Tony Barnard, marketing director of the Corporate Hospitality and Event Association. Apparently events that appeal to kids encourage adult attendance in a way that the opera or golfing weekends don't. "It's all about leveraging pester power," says Barnard.
It used to be just politicians who kissed babies to win a few votes. Are bankers going to adopt the same tactic?







If at the end of the day a market that has caused two million Americans to sleep under a bridge emerges smaller than it was before, I think I can probably live with that

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